BenQ - 3 - Mobiles et design
En se basant sur sa haute technologie et une accumulation de richesses, BenQ a surpris le monde entier en rachetant, l’année dernière, la branche mobile de Siemens. Avec cet envol, BenQ a révélé son intention d’étendre son activité sur le marché mobile chinois. A côté de l’Europe, la Chine est le plus gros marché national pour BenQ.
En outre, le design est un des points que BenQ souhaite mettre en avant. En fait, le constructeur taïwanais investit particulièrement dans son département design en faisant bien attention à son image de marque. Le résultat est plutôt satisfaisant: BenQ a reçu plus d’une centaine de prix de différentes organisations.
En outre, le design est un des points que BenQ souhaite mettre en avant. En fait, le constructeur taïwanais investit particulièrement dans son département design en faisant bien attention à son image de marque. Le résultat est plutôt satisfaisant: BenQ a reçu plus d’une centaine de prix de différentes organisations.
Plus de photos: Aving
[AVING Special Report on ‘World Class Company, World Class Brand in Taiwan’]
BenQ Mobile, Beautiful Design - Product Tour 2
<visual News> Based on high technology and accumulated wealth, BenQ surprised the world last year by acquiring Siemens mobile business, prominent mobile brand. With this take over, it is recently revealed that BenQ is going to expand the market and enhance its marketing activity in Chinese mobile phone market. Besides European countries, China is the biggest market to BenQ as a single country.
Meanwhile, BenQ design power is another strong point that BenQ attains. In fact, BenQ has been investing quite a lot into design department with the effort to strengthen its brand image and the result was quite successful enough to be awarded more than 100 prizes from many different organizations.
BenQ Mobile, Beautiful Design - Product Tour 2
<visual News> Based on high technology and accumulated wealth, BenQ surprised the world last year by acquiring Siemens mobile business, prominent mobile brand. With this take over, it is recently revealed that BenQ is going to expand the market and enhance its marketing activity in Chinese mobile phone market. Besides European countries, China is the biggest market to BenQ as a single country.
Meanwhile, BenQ design power is another strong point that BenQ attains. In fact, BenQ has been investing quite a lot into design department with the effort to strengthen its brand image and the result was quite successful enough to be awarded more than 100 prizes from many different organizations.
More pics: Aving
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:: BenQ - 4 - plus de produits :: BenQ - 6 - un terrain de jeux: les écrans :: BenQ - 5 - la tentation du design :: BenQ - 7 - culture et histoire :: BenQ - 8 - Joybook S52 ::
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