Je ne sais que dire…
…in an interview in San Francisco last week, Sim said his long-term vision isn’t just to conquer the iPod but to get Creative’s technologies into every home entertainment device, including DVD players, cable set top boxes and home theater systems. “Last year I declared war on Apple, but actually I was thinking of something bigger,” Sim said. “The war is in the living room. We are going after the living room.”